
Certified by SkinSAFE
Developed in partnership with the Mayo Clinic, SkinSAFE™ uses clinical ingredient data to help people with sensitive skin find products that meet their skin health needs.
This product has been awarded the SkinSAFE® Trusted Choice Best for Sensitive Skin seal.
This product is rated SkinSAFE 100, meaning it is free of the top 11 most common allergens, and it has passed a comprehensive evaluation, including ingredient screening, fragrance allergen assessment, heavy metal testing, and HRIPT (Human Repeated Insult Patch Test).
Learn more about Mama & Kids on SkinSAFE.
https://www.skinsafeproducts.com/mama-kids
Our Promise
Our formulas are carefully developed for gentle, everyday use.
Inspired by a Mother's Natural Protection
The Mama & Kids Baby Line is designed for delicate, sensitive baby skin from day one. Its formulas draw inspiration from the natural protective environment surrounding babies before birth, combining moisturizing amino acids inspired by amniotic fluid with barrier-supporting components inspired by vernix.
Baby Emulsion®
A vernix-inspired blend with barrier-supporting components such as ceramides and cholesterol helps maintain the skin’s natural moisture barrier.
8 Moisturizing Amino Acids
Eight moisturizing amino acids inspired by those naturally found in amniotic fluid help hydrate delicate baby skin and support moisture retention.
30 Years of Baby Skin Research
For over 30 years, Mama & Kids has studied the unique characteristics of baby skin, including newborn skin. Our ongoing research guides the development of skincare for delicate skin from birth, with safety testing conducted on newborns.
Made in Our Own Factory in Hokkaido, Japan
Our products are developed and manufactured under strict quality control standards at our own factory in Hokkaido, Japan.
Made with Spring Water from Lake Kuttara
Most products are made using pristine spring water sourced from Lake Kuttara, with rigorous hygiene standards throughout the manufacturing process.

