For over 30 years, Mama & Kids has been committed to baby and kids skincare as one of Japan's leading skincare brands.
Mama & Kids is a skincare brand that was born from the voice of a mother with children, all of whom have sensitive skin. For over 30 years, Mama & Kids has worked with medical specialists in Japan (dermatologists, pediatricians, obstetricians, etc.) to create and develop the brand. Mama & Kids is a brand that aims to create products that are gentle on sensitive skin. Rigorous testing has been conducted to ensure that these products are suitable for even the most sensitive skin. The Mama & Kids Baby Line is gentle enough to be used on newborn babies and easy for moms and dads to apply.
Gentle Care, Proven by Science
Our Commitment to Safe, Effective Formulas
Mama & Kids has been dedicated to sensitive skin care from the very beginning, especially for babies and expectant mothers. Before it was common practice, we partnered with dermatologists, pediatricians, and obstetricians to research and develop skincare that families can trust.
Our products are created with one guiding belief: gentle on skin, effective for targeted skin concerns. Every formula is carefully tested for safety and performance to meet the needs of delicate, sensitive skin.
Modeled after the Protective Environment of the Womb — Deep, Long-Lasting Hydration from Day One
To help keep newborn skin soft and hydrated from day one, our Baby Series is thoughtfully crafted to recreate the gentle protection of the womb, enriched with carefully selected moisturizing and hydrating ingredients.
- Inspired by the moisturizing components of amniotic fluid
Formulated with eight moisturizing amino acids naturally present in amniotic fluid and scientifically balanced to gently nourish and hydrate delicate baby skin. - Vernix-Inspired Barrier Support
Includes eight essential lipids inspired by vernix caseosa—the natural protective coating on newborn skin—helping support the skin barrier with gentle, effortless care suitable for newborns and sensitive skin. - Continuous Hydration & Barrier Support
Provides long-lasting moisture while helping maintain a healthy-looking skin barrier
Committed to the Highest Standards of Safety and Quality
Since our founding, our product development has been guided by Dr. Kazuya Yamamoto, one of Japan’s leading pediatric dermatologists and former Director of Dermatology at Aiiku Hospital. Every product is backed by medical expertise, careful research, and a deep understanding of sensitive skin.
Because babies and mothers deserve exceptional care, all of our products are developed and manufactured with strict quality control standards at our own dedicated facilities.
Most products are produced at our Hokkaido factory, where we use pristine spring water sourced from Lake Kuttara—renowned in Japan for its exceptional clarity and purity. Our facility maintains exceptional hygiene standards, reflecting our uncompromising commitment to safety. We also welcome families for educational plant tours, offering transparency and trust in every step of our manufacturing process.