Yes. Mama & Kids products are designed with skin sensitivity in mind, offering gentle, effective care that supports healthier skin. They’re safe for newborns and ideal for anyone with delicate or reactive skin.

We do not use:

• Fragrances,including  essential oils
• Artificial colorants
• Parabens
• Mineral oils
• Petroleum-based surfactants
• Ethanol

Our formulations are created in collaboration with obstetricians, dermatologists, pediatricians, and allergy specialists. 

To ensure safety, we conduct:

• Safety tests on newborns and infants
• Skin allergy tests
• Food allergy tests
• Skin patch test for sensitive skin
• Safety testing in infants and young children with atopic dermatitis

All Mama & Kids products are manufactured in our own factory in Hokkaido, Japan, where we adhere to strict sanitary and quality control standards.

Because of this, Mama & Kids offers clean skincare for every member of the family — including babies.

The Mama & Kids Baby Line is formulated based on the gentle, protective environment of the mother’s womb. The formula is moisturizing and mild to use from day one.

Key ingredient features:

• “Baby's Emulsion” (Modeled after vernix caseosa):
  A proprietary blend of eight barrier components — including ceramides and phospholipids. Inspired by vernix caseosa (the creamy substance that protects babies’ skin in the womb), guarding against dryness and irritation.

• Amino Acid-Based Moisturizing:
  Contains moisturizing ingredients inspired by the eight amino acids naturally found in amniotic fluid, providing deep hydration for delicate baby skin.

• Free from 25 Common Allergens:
  Tested to ensure no detectable levels of allergens such as eggs, milk, wheat, buckwheat, nuts, seafood, and fruit.
  

• No Unrefined Organic Ingredients:
  As these may cause irritation or allergies, we intentionally avoid unrefined organic components to prioritize safety and gentleness.
  
• Additive-free formula: Absolutely no use of fragrances (including essential oils), colorants, mineral oils, parabens, ethanol (alcohol), or petroleum-based surfactants.

Yes — it can be safely used from (the moment of) birth.

The Baby Line is co-developed with pediatricians, obstetricians, dermatologists, and allergy specialists, with a focus on low-irritation formulas that are ideal for the most delicate skin — including newborns.

Mama & Kids,co-developed with a dermatologist, is a skincare brand tailored specifically for the sensitive and delicate skin of babies and children.

What makes us unique:

• Focus on evidence-based safety, including
  
  　・Safety tests on newborns and infants

　 　・Skin and food allergy testing

　 　・Free from 25 common allergens

Ki-Hada-Iku is a skincare concept developed by Mama & Kids to promote lifelong healthy skin starting from birth.

The Mama & Kids baby line is inspired by amniotic fluid and vernix caseosa, which protect, moisturize, and nourish the skin in the womb. Each product is carefully designed to care for delicate skin and support its natural strength.

At Mama & Kids, we do more than create skincare products—we share skincare practices that encourage and sustain healthier skin for life.

All products are manufactured in our own factory in Hokkaido, Japan, under strict sanitary and quality management protocols.

We use natural water from Lake Kuttara, one of Japan’s clearest and purest water sources, as the base for our formulations — because water is one of the most important ingredients in skincare.

By maintaining full control of our production process — from sourcing raw materials to final packaging — we ensure the highest levels of safety, quality, and consistency at every step.