Mama & Kids

Japan's Leading Baby Skincare Brand

Natural Mark Cream Gentle on the Skin

About Mama & Kids

For over 30 years, Mama & Kids has been committed to baby and kids skincare as Japan's leading skincare brand. 

Mama & Kids is a skincare brand that was born from the voice of a mother with children, all of whom have sensitive skin. For over 30 years Mama & Kids has worked with medical specialists in Japan (obstetricians, pediatricians, dermatologists, etc.) to create and develop the brand. Mama & Kids is a brand that aims to create products that are gentle on sensitive skin. Rigorous testing has been conducted to ensure that these products are suitable for even the most sensitive skin. The Mama & Kids Baby Line is gentle enough to be used on newborn babies and easy for moms and dads to apply.

Our Guarantees

  • Hypoallergenic

  • No Parabens

  • No Fragrance

  • No Coloring

  • No Petroleum Surfactants

  • No Mineral Oil

  • No Alcohol (ethanol)

  • Mild Acidity

  • Rigorous Skin Care Testing in Japan

  • Free of 25 Common Food-Borne Allergens

Why Mama & Kids Baby Care Products?

Mama & Kids baby line was modeled after the inside of a mother’s womb

While in the womb, the baby’s skin is protected by amniotic fluid, but as soon as the baby is born, it is exposed to ultraviolet rays, bacteria, dryness, and other factors.

Therefore, it is necessary to protect the skin with skincare products. and Mama & Kids baby contains carefully selected hypoallergenic moisturizing ingredients.

Baby Line : Our Simple 2 Step Solution

Mama & Kids baby line is a skincare line created with gentleness in mind.


Step 1: Wash the face and body gently by hand, generating plenty of lather.

Step 2: Every morning and evening, moisturize with plenty of gentle moisturizer.

The formula is designed to be gentle on babies.

Baby Line - Our simple 2 step solution

Why Mama & Kids Kids Line?

Children's skin produces less sebum than babies, and it remains dry until puberty. As children grow older and spend more time in group settings, such as daycare, preschool, and elementary school, it becomes more challenging to care for the skin.

Specially developed for children ages 3 to 10, Mama & Kids Kids Line gently replenishes moisture and supports the skin’s natural protective layer, which can be easily compromised during the pre-adolescent years. Made with carefully selected ingredients, it helps strengthen the outer layer of the skin to defend against dryness and environmental stress. Its smooth texture makes it easy and enjoyable for kids to use independently as they learn to care for themselves.

Kids Line : Our Simple 2 Step Solution

Our 30 Year Commitment

  • Rigorous skincare tests conducted in Japan
  • Free of 25 common food-borne allergens (Eggs, milk, wheat, buckwheat, peanuts, shrimp, crab, walnuts, soybeans, sesame seeds, beef, pork, chicken, salmon, mackerel, abalone, squid, Japanese yam, banana, apple, peach, kiwi fruit, cashews, almonds, macadamia nuts ) This does not mean that everyone will not experience an allergic reaction.

Discover the benefits of our baby and kids skincare products, backed by 30 years of commitment to nourishing and protecting delicate skin. These products have been developed in collaboration with medical specialists in Japan (obstetricians, pediatricians, dermatologists, etc.).

Maternity Line

A mother’s body changes rapidly during pregnancy and childbirth, and the growing belly is the most noticeable of these changes. In addition, the following changes may occur: lack of elasticity, dryness of the skin around the breasts, and roughness of the nipples.

Mama & Kids maternity line is a brand that responds to the concerns of pregnant women and mothers about the changes in their skin, during and after pregnancy.

Since our products are used during pregnancy, the utmost care and attention has been paid to ensuring they are gentle on the skin. Mama & Kids maternity line products are ideal for pregnant women, as well as newborn babies.

NOW Available at Amazon.com!